The icing is reported to be rich, smooth and perfect for spreading overtop of your cakes or being used to pipe out custom frosting designs. The premixed formula addresses the increasing number of consumers who are heading back into the kitchen to prepare their own meals and recipes, but who need a hand with finishing things off to speed up the process.
Explaining the new Dr. Oetker Buttercream Style Icing, Heard of Marketing for Cake and Dessert at Dr. Oetker UK, Riccardo Panichi, said, “We’ve worked hard to make sure our buttercream-style icing is more in line with the British taste than the current offering on the market. Our product has a smooth but firm texture, ideal for both topping and filling bakes. We’re so confident consumers will love its velvety, delicious taste that we’re offering a money back guarantee.”