Nike Dubai reaches a pivotal moment as it becomes the biggest retail space in the MENA region at 3,290 square meters. The new headquarters bears many opportunities for consumer engagement. For one, the brand embraces customization through a space where customers can personalize their products — from choosing laces and tongue labels to adorning items with artwork via UV printing technologies.
Nike Dubai also promotes community values as it provides grounds for like-minded people and athletes to converge. This feature includes special Nike+ Training Club and Nike+ Run Club sessions, curated athlete talks, artist and stylist workshops, etc.
In addition, customers at the Nike Dubai megastore will be able to take sports gear for a spin at an indoor basketball court.