Digitally Enhanced Athletic Wear – ALYX and Nike Work on a Capsule of High-Performance Wear (

Megabrand Nike and ALYX’s Matthew M. Williams collaborate on a collection of incredibly high-performance wear that relies on computational and analyzed data for its strategic design. The upcoming drop is an experiment that tests the boundaries of digital tools in the context of athletic wear — it is what Italian designer Matthew M. Williams claims to be “the future of design.”

The silhouettes of the Nike x ALYX high-performance wear is informed by carefully scanned motion data that reveals likely heat and sweat zones. Matthew M. Williams includes his “own design ethos” to bring about a signature fashion-forward aesthetic.

Offering an inclusive range of training gear for men and women, the Nike and ALYX high-performance wear is bound to be incredibly versatile, breathable and comfortable.

Photo Credits: Nick Knight

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About the Author: Cary M. Cornett

Cheers. My Name is Cary M. Cornett. I work for viral news stories for more than 4 years. I am passionate about creating posts and content for

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