Disney-Inspired LGBTQ Collections – Disney Launches Its First Colorful LGBTQ-Supporting Merchandise (TrendHunter.com)

In celebration of Pride Week, Disney debuts a rainbow-nuanced LGBTQ collection, and as a result, the brand connected with a portion of its fan base that was previously untapped. The merchandise line features a color-splash tank top with the slogan ‘LOVE,’ a water bottle, a fanny pack, a t-shirt, a hat, sunglasses and pins. The LGBTQ collection is dubbed ‘The Rainbow Mickey’ and for it, Disney has designed a minimalist logo — a rainbow-colored outline of its popular cartoon mouse.

In addition, the mass media company promised to donate 10% of each online sale between the dates of May 14th and June 30th to GLSEN — a not-for-profit organization that supports the drive for LGBTQ-inclusive school systems.

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Cheers. My Name is Cary M. Cornett. I work for viral news stories for more than 4 years. I am passionate about creating posts and content for newsenvy.com

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