The campaign is titled “My Crazy Dream” and aims to spotlight a more average consumer, while appealing to a younger generation. Through the platform, Nike is spotlighting different everyday fitness stars through short but motivational clips. Opting to use regular people as brand ambassadors is a bolder move for Nike — a brand that’s known for its impressive athlete and celebrity collaborations, however this move is expected to boost engagement among its viewers.
Nike’s IGTV videos feature a diverse collection of people and aim to spotlight the everyday challenges we all go through to achieve a variety of goals.
Image credit: Nike