Short-Form Athlete-Celebrating Platforms – Nike’s IGTV Videos Spotlight Everyday Athletes (TrendHunter.com)

Nike’s IGTV debut highlights ‘everyday athletes’ and demonstrates the obstacles people go through to meet their fitness goals.

The campaign is titled “My Crazy Dream” and aims to spotlight a more average consumer, while appealing to a younger generation. Through the platform, Nike is spotlighting different everyday fitness stars through short but motivational clips. Opting to use regular people as brand ambassadors is a bolder move for Nike — a brand that’s known for its impressive athlete and celebrity collaborations, however this move is expected to boost engagement among its viewers.

Nike’s IGTV videos feature a diverse collection of people and aim to spotlight the everyday challenges we all go through to achieve a variety of goals.

Image credit: Nike

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Cheers. My Name is Cary M. Cornett. I work for viral news stories for more than 4 years. I am passionate about creating posts and content for newsenvy.com

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